If you’re seeking perfection on your website, stop reading this. It doesn’t exist.

In fact the search for perfection might just be more detrimental to your website than anything else.

That homepage that your designer has been tweaking for weeks, stop fiddling and make it live. That ebook you’re still perfecting, launch it now. If you have doubts, test it.

In the web world we are lucky to have a friend: instant feedback. Feedback in the form of customers, analytics, surveys, etc. If you were developing a tangible product or print material, you don’t have this luxury. You have to get it right the first time. There is no excuse for a typo on the front of your catalog or a defect on your product. But a website is a living, breathing, evolving creature. Problems can be fixed. Inefficiencies can be optimized.

This isn’t an excuse for sloppiness, but rather a call for constant forward motion. As Seth Godin would say, just ship it. Nothing is more discouraging or counter productive then a long, drawn out website redesign process or new feature project.

Don’t sacrifice progress on the alter of perfection.